Liverpool Victoria is offering an advisory service and free online healthchecks to all new protection policyholders.
Healthy Steps, which launches on February 5, is an online service which will provide policyholders with a personal profile of their health, including their risk of suffering from heart disease and common cancers. This is the first service of its kind in the UK protection market.
It will be available to all customers taking out life, critical-illness, mortgage payment protection insurance or income protection and will be free throughout the life of the policy.
The service offers health tips and discounts on gym memberships and health-rel-ated products.
It will not affect customers’ premiums or the underwriting process and all medical data will be held by service provider roadtohealth and not passed on to LivVic.
Head of intermediary marketing strategy Justin Harper says: “By launching Heal-thy Steps into the UK protection market, we are providing real value right at the outset for our policyholders, underlining the true benefit of protection.”
Lifesearch head of protection strategy Kevin Carr says: “This service should be a positive addition to the protection arena as it encourages consumers to consider more than just price.”