Product manager Steve Casey says Bupa’s online proposition and product quality helped it increase the amount of business put on risk in the first six months, including critical-illness, income protection and life cover.
Casey says: “The rise in new business is for four reasons. First, more people then ever are trading with us electronically, second, the quality of our products and, third, we keep a close eye on our competitors and their position in the market.”
He says the fourth reason is the success of its revised sales contact strategy which includes the continuation of its face-to-face sales and a telecommunications centre.
He says: “There will be a market for paper applications but more intermediaries are seeing and recognising the benefits of trading electronically. Eventually, electronic applications will take over paper applications.”
Casey says business levels for the remainder of the year are unpredictable.
He says: “It is very difficult to predict how the rest of the year will go but we are monitoring our submitted and on-risk business on a daily basis.”