Around one third of advisers say they will offer, or are already offering, a self-directed service to certain clients.
A Cofunds survey of 614 advisers finds 17 per cent already offer such a service while 14 per cent say they will offer it as a new service post-RDR. The remaining 69 per cent say they will not offer this option to clients.
In March, Skandia announced plans to support advisers who wanted to operate an execution-only service for certain clients following demand. It is considering creating co-branded versions of its platform.
Cofunds and Fidelity FundsNetwork both already offer execution-only white-labelled services while Nucleus says it is planning to support advisers in this area.
Last month, Money Marketing revealed that IFA firm Dennehy Weller & Co is offering a non-advised platform powered by Fidelity FundsNetwork which allows investors to choose and buy funds based on their appetite for risk.
Ascentric says it plans to have an execution-only white-labelled service for adviser firms available by the second half of the year while Novia says it is looking into a service but has raised concerns over cost. Aegon and Avalon Investments are also looking at this flexibility.
Axa Elevate is due to launch its direct investor business, Axa Self Investor, via IFAs and to Axa employees during the first half of this year.
Transact already allows clients to conduct simple business through the platform.
In January, Intelliflo announced the launch of a new portal to allow clients of IFAs to analyse their investments and carry out basic transactions, while Avelo is also offering a direct client portal.