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Oakwood could use packagers

The Oakwood Group is likely to use packagers despite Michael Bolton’s outspoken criticism of the market.

MBAC Consulting director Alan Cleary, who is expected to form part of Oakwood’s senior team, anticipates that the new firm will use packagers to add value and help with distribution.

Cleary says: “I would have thought that Oakwood will deal with selected groups of packagers to bring products to the market because a small part of the market still adds value.”

The news comes after claims by Bolton, who is likely to be Oakwood’s head, that the packager market has never been in such a bad state.

On July 10, Oakwood is expected to reveal its brand name and launch date, which is thought to be in September.

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