Structured product provider Nvesta is running an advertising campaign aimed at creating awareness of its brand and promoting its products.
The ads feature a model head with phrenological markings, wearing a woolly bobble-hat and scarf. Nvesta says this image represents the need for careful consideration of investments in a “chilly” market.
The ads will carry the slogan: “In today's chilly climate, our carefully structured products can keep your clients from catching a cold.”
The campaign, created by Cloth Court Communications, will highlight Nvesta's latest FTSE 100-linked products, which offer capital protection in the event of further falls in the index of up to 50 per cent.
If the market rallies over the five-and-a-half-year term, investors could receive three times the growth in the index up to a maximum return of 75 per cent.
An alternative plan offers a minimum return of 42 per cent or 70 per cent of the growth in the index with no cap if this is greater, provided that the index does not fall by more than 50 per cent.
Managing director Cathy Walker says: “The company specialises solely in structured products and has committed itself to a path which will differentiate it from other providers.”