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Nutmeg makes £5.3m loss


Nutmeg has reported a £5.3m pre-tax loss for 2014, compared to a £3.6m loss the previous year.

The online discretionary investment manager reported a turnover of £635,381 for the year, up from £103,903 in 2013.

The results say the company may require further cash injections to continue to develop and market its product offering, and to build its customer base and assets under management.

It says the directors have a reasonable expectation of securing additional funding from shareholders and new investors should this be the case.

Nutmeg chief executive Nick Hungerford says: “We are investing in growth and will continue to do so over the coming years. We want to spend lots of money investing in product development and marketing to attract more customers.

“We expect customers to be with us for life so they will be profitable in the long term, but in the first couple of years that is not going to be the case.”

The results say Nutmeg’s target market remains 35 to 45 year olds who have invested before but do not want to manage their investments themselves.

The results say: “As the business grows, Nutmeg is also attracting customers who have not invested before and older customers who have additional investment needs.

“The recent addition of a pension product is expected to increase Nutmeg’s appeal to older customers.”



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There are 10 comments at the moment, we would love to hear your opinion too.

  1. Not a lot of disruption going on, by the looks of it.

  2. Spectacular – at this rate they could be losing £10m a year by 2020.

  3. Seems to know what he’s doing with discretionary management, how about appointing him to the panel for the financial advice review…

  4. Assume a 1% average take, if pots are on average relatively modest, and AUA comes out c. £63.5m. Not easy, this acquisition lark…

  5. A long way to big before turning a profit then? I will not be investing here!

  6. An interesting choice of Ad to run alongside this article. When Artemis say: ‘He has eyes only for the profit’ clearly they were not thinking of Nick Hungerford!

  7. They have lost £9m in last 2 yrs and now want more marketing and investment in products! Burning cash at an astonishing rate

  8. Mark, scary indeed, the other way to look at it is that if gross revenue is 10% of total costs they need to be at least 10x bigger or £600-650m in assets to break even, probably over £1bn as some costs aren’t fixed. The acquisition challenge is the indeed the toughest one for any new entrant.

  9. IFA’s need not fear Robo-Advice, clearly.

  10. A loss of 12 times its turnover certainly wouldn’t encourage anyone I know to invest in Nutmeg.

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