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NU wins fight over yeoman photo in ad

Norwich Union Direct has won its battle royale with the charity Historic Royal Palaces over the use of a yeoman warder in its advertising.

Historic Royal Palaces, which looks after the Tower of London and Hampton Court, complained to the Advertising Standards Authority after NU Direct used a picture of an actor dressed as a yeoman warder in an ad after its request to feature a real one was turned down.

The ad for home insurance featured a photo of a yeoman in royal military uniform in front of Tower Bridge with the slogan: “If you lose your keys, we’ll pay for your locks to be replaced.”

Historic Royal Palaces said the ad was misleading as it implied that the Tower of London and its yeoman warders endorsed the product, which the Royal Household forbids.

But the ASA threw out the complaint, saying “readers were unlikely to infer that the advert depicted a real warder yeoman warder” and that the image “was likely to be seen merely as an ill-ustration of the lock and key message”.


Hometrack acquires SIA Limited

Hometrack has acquired geographic information systems software provider SIA Limited. Hometrack chief operating officer David Catt says: “This acquisition is a perfect fit for Hometrack with real product synergies which are of mutual benefit to both sets of clients. The system comprises a sophisticated mapping model which is capable of graphically highlighting a wide range […]

Cammidge drops the ball

The Diary would like to congratulate Aegon head of business media Adrian Cammidge for royally embarrassing himself in front of everyone last week.Surrounded by a number of drunken PRs and journalists, the former Money Marketing news editor was explaining why it was in everyone’s best interest that he held the rugby ball the group had […]

All change

Rumours are hotting up as to who will replace Stephen Leaman at Openwork, with several names in the running.


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