IFAs choose Norwich Union and Legal & General for their top protection multi-ties while Bright Grey has gained adviser recognition despite only being one year old.
NU is placed on 59 per cent of respondents' top four lists, followed by Legal & General with 57 per cent. Friends Provident is third on 41 per cent, with Scottish Provident fourth on 30 per cent. Scottish Equitable is fifth with 21 per cent, Skandia sixth on 19 per cent, Standard Life seventh with 15 per cent and Liverpool Victoria eighth on 15 per cent.
Bright Grey, despite recent admin problems, is placed ninth with 10 per cent. Abbey National is 10th on 7 per cent. Scottish Widows, which sold 213,526 protection policies last year, took less than 7 per cent of the votes in 11th place. Prudential secured only 2 per cent and is placed 15th.
Pru head of protection Paul Cowman says: “It has been a case of out of sight out of mind. We are working to improve pricing and service and this will see us move up the best buy tables so we would expect to see an improvement in next year's poll. We are working with a number of IFAs to build a strong prop-osition that works for them.”
Bright Grey communications manager Mark Locke says: “We have an online quoting service and are looking to improve on that and expand our possibilities in online processing. We are very pleased and hope that next year we will be higher.”