It has been asking advisers to recommend candidates for the newly created role and is understood to be offering a salary of up to £200,000. It is also believed to be recruiting for ano- ther two protection positions.
NU has the second-biggest share of the protection market in the UK after Legal & General.
Spokesman David Ross says: “We are looking for a director of marketing for protection. This new role is recognition that the protection market is one which merits an individual to make sure we are getting the most out of the sector and to identify new opportunities.”
Master Adviser senior partner Roy McLoughlin says: “If NU comes up with some innovative products, its financial strength and brand name could really boost the sector.”