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NU realigns marketing teams to suit big IFAs

Norwich Union has restructured its life and pension marketing teams to

bring them in line with IFA needs.

Each team will be responsible for a group of products which have been

rearranged to be compatible with the customer groupings of big IFAs.

The new groups are pensions, investment, life and retirement, which

includes long-term care and annuities.

The product marketing teams will be overseen by head of product marketing

Lynn Coleman.

NU has also changed the titles of its team managers. Instead of marketing

managers, they will be known as proposition managers.

Marketing communications and services has been consolidated under head of

marketing services Simon Quick. Hywel Jones, formerly responsible for NU&#39s

long-term care products, will replace David Czerwinski as marketing

communications manager. Czerwinski has become proposition manager for life.

NU says it does not expect to make redundancies or recruitments as a

result of the restructuring.

Marketing director Mike Kirsch says: “These new roles should enable us to

support IFAs better as they evolve and develop their businesses.”


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