Norwich Union is looking at outsourcing the generation of all quotes for its tied building societies.
It is in talks with portals on an outsourcing deal, with Webline understood to be one of the main contenders.
NU says it is looking at ways to improve efficiency. Head of media relations James Evans says: “It is certainly something that we are looking at. We want to develop our capabilities for our partners on our online offering.”
Webline spokeswoman Nicola Mitchell says: “We are in discussions with Norwich Union about outsourcing building society quotes.”
London & Country mortgages IFA David Hollingworth says: “I guess that NU is looking at cost versus time. Outsourcing is a very attractive prospect but whether it increases efficiency we will have to wait and see.”
NU's society ties include Cheshire, Stroud & Swindon, Nottingham, Derbyshire, Peterborough and Coventry.