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NU opts for Consolidated

Norwich Union has picked PR agency Consolidated Communications Financial to boost its media profile.

Consolidated&#39s brief is to raise the profile of NU&#39s life, pensions and investment business with the consumer and personal finance press.

The agency will work with the life insurer&#39s in-house press office.

Consolidated beat competition from Ludgate, Lansons and Quentin Bell to win the account.

Consolidated director Nicola Mitchell says: "It was a big pitch for us. The campaign will be very media-led."

Mitchell will aim to boost NU&#39s profile as a major life office with the advent of the stakeholder pensions and ISAs.

She declines to reveal the size of the budget but says that it is sufficient to promote NU&#39s "very ambitious plans".

Consolidated&#39s clients include DBS, Pep Direct, Irish Life International, Schroder Ventures, Johnstone Douglas and Cigna UK.

Norwich Union floated on the stockmarket with a £5bn market capitalisation in June last year. The life insurer launched into the long-term-care cover market last autumn with the aim of becoming the biggest LTC player.

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