Norwich Union is improving the cash release terms on its home reversion plan.
NU says this could mean up to 2,000 extra cash compared against old rates.
For example, a 75 year old male selling all of his 200,000 property would now receive 105,798 against 104,320 before the review.
NU head of marketing Nigel Spencer says: “On price we are particularly strong above age 70 and for joint cases. Our in-built guarantees also provide customers with a high level of protection and benefit.”