Norwich Union Health is up grading its website in a bid to boost its protection products.
The website previously only provided product information and had no interactive elements. It will now include full illustrations of health ins urance as well as full det ails of income protection and cash plans from the life office.
The next phase of the update will include the development of an e-service tar geted at IFAs, which will allow them to receive quotes for products and eventually transact business over the web.
For existing customers, there is a new “e-magazine” that regularly updates healthcare news and information, questions and answers and health-related issues, guidance on how to make a claim and the opportunity to offer feedback comments and views.
NU Healthcare communications manager Nicole Hock ley says: “We are very excited about the new site and the opportunities it offers. The next phase of work on the site foc uses on intermediaries, bec ause although NU already has an excellent intermediary site it does not cover healthcare.
“It is very important that we offer IFAs a high-quality e-service so that they can offer the best possible service to their customers.”