The electronic application allows advisers to capture and submit the financial and occupational details for all new customers, while a team of interviewers, including nurses, carry out a medical interview capturing medical and lifestyle details.
The application process will be supported by a telephone line for intermediaries with customer quotes and applications initially available through The Exchange and Webline.
The move is part of NU’s plans to help advisers focus more on their clients’ financial needs, rather than their medical needs.
NU Healthcare head of propositions management and market development Rebecca Freebody says: “These changes to income protection solutions have significantly improved the service we offer to both intermediaries and our customers.
“The new approach not only speeds the application process, but also helps ensure that all appropriate medical information is captured at the point of application. This has proven to significantly reduce non-disclosure, giving our customer greater reassurance that should they need to claim everything should run smoothly.”