Summing the product up, Henry says: "Education is the key for the success of this product. Frankly the destruction of the environment should be advertised every day in all the available media to reach all sectors of the market."
Lynch says: "This is an excellent new investment theme which may lose support from the traditional ethical investor because of the absence of negative screening on a comprehensive basis (oppressive regimes and pornography not included), especially when compared to Norwich Unions UK equity ethical fund. Also I do not like the products investor protection fee."
Finally Hulbert comments: "More care is required with designing product literature for funds such as this one. Statements such as you can invest a minimum lump sum of £500 or more per fund makes one question the quality of those who produce the marketing copy. Perhaps this will be corrected in the future that is to come."
Jeremy Hulbert, proprietor, Hulbert Financial Services, David Flowers, branch manager, Ronald Blue & Co, Jocelyn Lynch, managing director, Howarth Clark Whitehill, Easton Henry, director, Rose Financial Services.