Norwich Union has announced a new building society link, forming a partnership with Cumberland Building Society.
Cumberland is the UK's 21st largest building society and will now distribute NU's life, pensions and investment products.
NU now has 20 such partnerships with building societies.
Cumberland deputy chief executive John Leveson says: “This is a great opportunity for us to work with Norwich Union and drive forward our business in what is a rapidly changing market place.:
NU director Douglas Ballantyne says: “We are delighted to welcome Cumberland Building Society to Norwich Union Life and look forward to working with them to develop their financial services business.”