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NU fishes for business with new TV ad drive

Norwich Union is returning to TV screens with a multi-million-pound advertising campaign featuring a trawlerman visiting his financial adviser.

NU says the new ad is meant to reflect the desire of consumers to take control of their money such as through products offering fund choices.

In the ad, the trawlerman announces: “The way I see it, I am the chancellor of my own exchequer.”

The ad shows the financial adviser endorsing the fisherman&#39s understanding of his own finances by telling him: “You seem pretty sussed.”

The trawlerman is then depicted returning from his financial adviser, a scene described by head of advertising Rob Davis as a nod in the direction of an IFA although that is not made specific.

NU chose agency McCann-Erickson to create the new ad. Its return to the TV screens follows high-profile campaigns from Zurich Financial Services, AMP, Bradford & Bingley and Prudential.

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