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NU Direct celebrates 10th birthday today

Norwich Union Direct is celebrating its 10th birthday today having set up its direct insurance arm on August 8, 1995.

The firm was first established in Sheffield, selling motor and home insurance with 300 staff – NU Direct now employs over 4000 staff across eight customer centres.

It now offers travel, breakdown cover, life cover, home appliance, central heating, home emergency, pet and small business insurance.

Norwich Union general insurance managing director Mark Hodges says: “The last ten years have seen a dramatic change in the way customers buy insurance. In particular the rise in popularity of the internet has contributed significantly to the growth of Norwich Union Direct.”

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