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NU attacks Zurich for using its logo

Norwich Union has lambasted rivals Zurich Financial Services for using its logo in presentations to advisers and insinuating a tie between the companies.

NU is furious that, despite issuing several warnings to Zurich, it repeatedly used NU&#39s logo on slides at conferences.

NU says the slides, seen by Money Marketing, give the impression the firms are linked and confuses IFAs about NU&#39s intentions. The dispute culminated this week with Zurich again using the slides although it had assured NU it would not.

NU director of marketing Robert Fletcher says: “Zurich appears to be jumping the gun and we are very precious about who has access to our brand. I am shocked that, having had an undertaking from Zurich, they are again purporting to represent our brand. We are not rushing in to help Zurich Advice Network cannibalise the networks.”

Zurich Financial Services spokesman Erica Harper says: “We gave Norwich Union an undertaking a week ago not to use their logo. This was an honest mistake and we will take steps to ensure it will not happen again.”

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