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NU and Standard top IFAs&#39 list of multi-tied partners

Norwich Union and Standard Life top the table as IFAs&#39 preferred partners in a multi-tie, according to this year&#39s Money Marketing/One Account State of the IFA Nation.

The results show that 43 per cent of the 215 advisers surveyed would put NU in their top four provider choices followed by 41 per cent who would choose Standard Life.

Skandia was the third most popular company with 17 per cent followed by Legal & General on15 per cent.

But Standard Life beats NU as the life and pension provider of choice for advisers.

Forty-nine per cent of IFAs said they would pick Standard as one of their top four specialist providers and 45 per cent said they would put NU in their top four.

The remaining responses for life and pensions were split between Clerical Medical on 13 per cent and Prudential and Scottish Equitable on 12 per cent each.

Standard Life has held its popularity despite its assets falling by around £3.5bn in value as a result of stockmarket falls. The company believes that the reason it and NU are the most popular choices is down to three key areas of business – financial strength, customer service and investment performance.

Managing director of UK sales Feilim Mackele says: “We offer above average financial strength, customer service and investment returns. But at the moment there is very little reason for a successful IFA to go down that route and change their business model. We will have to wait and see how the market divides.”

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