National Savings and Investments has teamed up with WHSmith to market its premium bonds and savings in 400 of its high street stores.
The range will also be trialled in a further 20 WHSmith Travel stores, located in airports and railway stations.
WHSmith customers will be able to pick up brochures for two of NS&I’s products which are free of UK income tax and capital gains tax – premium bonds and its range of savings products, designed to beat inflation.
The partnership will begin on November 1, 2007 and the initial phase will be concerned with testing logistics and marketing opportunities, and gauging customer reaction. Full marketing activity is planned to start on 1 April 2008.
NS&I chief executive Jane Platt says: “This new marketing partnership gives WHSmith the opportunity to offer convenience for customers, and the opportunity for customers to find out more about our savings and investments. It means we have an additional retail channel to work alongside our strong and long-standing partnership with the Post Office. This is an exciting time in NS&I’s development and means we can reach a wider audience in WHSmith stores across the country.”
WHSmith group chief executive Kate Swann says: “This partnership will enable WHSmith to further enhance our customer offer by giving our customers the opportunity to purchase NS&I products from their local WHSmith store.”