Barclays Wealth director Colin Dickie says the move will help providers overcome ongoing distribution hurdles with fund-focused supermarkets and wrap platforms.
Dickie says: “Novia’s move could be a significant one because it highlighted the fact that advisers are increasingly demanding to see products on platforms alongside more ‘mainstream’ funds. I hope this remains the case and that other platforms follow Novia’s example.”
According to Barclays Wealth, Nucleus and Transact were the only platforms to host structured products alongside conventional funds prior to Novia’s move.
Dickie says platforms’ historic reluctance to offer protected investments could be set to change as demand from advisers mounts.
Dickie says: “Capital protection has been a huge boon in highly turbulent markets and advisers’ perception of structured products has clearly changed in recent months. As a result demand for products has grown exponentially but distribution through the platforms has not risen accordingly.