More than 40 per cent of Britons would not have adequate cover or savings if the main wage earner in the family were to fall ill or lose their job according to research from Scottish Provident.
The survey of UK families conducted by pollsters Mori on behalf of protection specialist Scottish Provident reveals 41 per cent would not have adequate insurance cover if the main earner found themselves unemployed or sick.
In response to the findings, ScotProv has produced 'Families Inc', an annual report designed to track the financial welfare of the average UK family. Presented similar to how companies release their annual results, the report puts the finances of a fictional British family under the spotlight.
Scottish Provident head of marketing & product development Nick Kirwan says: “Families Inc had been designed for use for intermediaries as a sales tool. Our exclusive research shows there are still major opportunities for intermediaries to sell protection products and we believe Families Inc will help the sales process.”