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Norwich Union produces explanatory Isa video

Norwich Union is aiming to tackle consumer ignorance over Isas by producing a free explanatory video.


The free video entitled &#34The Isa Age&#39 will attempt to provide a set-by-step guide to Isa investment options and charges.


NU Investment Funds director of sales and marketing Mark Skinner says: &#34The lack of understanding is highly alarming, investors are being blinded by the perceived complexities and newness of the products.


&#34Recent NOP research commissioned by NUIF shows almost four out of five adults in the UK do not even understand the meaning of the Cat standard.


&#34Through sheer lack of knowledge, investors are in danger of selecting products inappropriate to their need or missing out entirely.&#34

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