Norwich Union is offering investors a 1.5 per cent discount on the initial charge for investments into its property unit trust.
The special offer will be available until August 31.
The move supports Norwich Union's belief that the UK's commercial property market currently provides better value and lower volatility than their UK equity or bond equivalents.
NU Investment Management property investment director Chris Laxton says : Equity markets are close to all-time highs, interest rates and inflation are expected to remain at low levels.
Returns on cash, bonds and equities are also expected to move lower than we have seen in recent years. With better value and lower volatility than equities and bonds, as well as the attractive returns anticipated each year over the next three years, the case for property investment cannot be ignored."