Norwich Union Healthcare has set up a dedicated support team to backup IFA sales of private medical insurance.
The Healthcare Bureau is NU's response to IFA calls for a centralised unit for information and advice on PMI sales.
The Sheffield based team will be backed by NU's development consultants around the country.
Its development manager Brian Gilfillan says: "We know IFAs have a very stressful job, they face the constant pressure of keeping up to date with continual changes within the industry, as well as ensuring they give their clients a high level of service.
"The Healthcare Bureau can help relieve that pressure by preparing the most appropriate illustrations for their quote packages."