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David Shelton’s business tips: Planning a marketing campaign

It is important marketing campaigns are planned to a fine level of detail. Investment of time at outset should improve returns as well as make your marketing more accountable. Campaigns can include any activity from enquiry generation using mail shots or advertising, through to invitations to seminars. This universal checklist will make sure that nothing […]

Jane Cuthbertson

Ten tips for being a successful networker

Networking is a crucial part of developing referrals and opening new doors. Indeed, many advisers we work with are building profitable businesses almost solely on referrals. Building a referral network is a great way to find new clients and prospects. However, contrary to popular belief, networking is not about trying to sell your services to […]

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Conservatives secure majority as SNP trounces Labour

The Conservatives have secured the 326 seats needed to form a majority government following a stunning election night which saw Labour hammered in Scotland by the SNP. The Tories are forecast to win a total of 331 seats, compared to just 232 for Labour. In Scotland the SNP won 56 of 59 seats, reducing Labour’s […]

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What does UK election result mean for sterling and mid caps?

Mark Martin, head of UK Equities at Neptune, comments on the Neptune UK Mid Cap fund’s positioning and the opportunities presented by a weak sterling. Read more: Brazil UK M&A boom UK election and mid caps   Important information – for professional investors only Investment risks Neptune funds may have a high historic volatility rating and […]

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