The firm says the aim is to make the site the ultimate resource for people looking to learn about all aspects of elderly care.
Firststopcareadvice.org.uk has been started in conjunction with Help the Aged, Counsel and Care and the Elderly Accommodation Counsel.
It has been partly funded by a lottery grant and will offer advice on a wide range of topics, including care fees and funding care fees, choosing the right care home, social care provision and ben- efits and rights.
NHFA chief executive Nick Tyler says the four groups between them aim to be able to answer any questions regarding elderly care. He says: “The Government has repeatedly called for open information and advice for those going into care, so we have spent two years coming together to produce this site.
“The need for care comes without warning and most families have very little time to prepare and finance the change. We hope this site will open up people’s minds and show them there are specialists in this area.”