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New Star revamps website

Fund manager New Star has relaunched its retail website to improve the product information it offers intermediaries and investors. The site at now provides comprehensive information on its funds, including the UK growth, European growth, UK aggressive and higher-income funds.

The site has a comparative fund performance section letting visitors generate charts to analyse the differences between funds. There is a set of online literature and common questions and answers, up-to-date daily and historic fund prices and a micro-site dedicated to the higher-income fund.

The site features a profile of fund manager Toby Thompson and a video interview with him as well as sales and promotional literature. New Star plans adding more detailed information on its most recent fund launches.

For intermediaries, there is a password-protected section with information tailored for them, a diary of roadshows, background on its investment service&#39s team and terms of business.

New Star Investment Funds marketing director Rob Page says: “We believe this will offer IFAs and direct investors a superior level of fund information and more sophisticated performance comparison tools.”


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