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New PMI provider to offer discounts to non-smokers

A new PMI provider that will offer lower premiums to non-smokers is to be launched next week.

Healthcare 4 Life is being formed by a group with over 10 years experience in the industry. It will be headed by Hazel Berrill, former head of marketing with provider OHRA UK. She will be the managing director of the new firm.

Berrill says: “With the introduction of the non-smoker discounts to this sector we are acknowledging that healthier lifestyles lead to fewer claims. Non-smoker discounts have operated successfully within the life assurance industry for years and we see no reason why they cannot be applied to PMI.”

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