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New image for Portman

Portman Building Society is revamping its image in a bid to set

itself apart from competitors and to have wider appeal to consumers.

Initially the rebrand will focus on redesigning poster displays in

its 110 branches, on promotional material and on the society&#39s

website home page. These will bec-ome brighter, using bolder colours.

The designs are the first steps in the wider ongoing creative review

that will see the society experimenting with different creative ideas

throughout the year.

The 150-year-old society says it hopes the new designs will create

more impact, draw greater attention to its key messages and provoke

more curiosity and interest from customers.

Marketing manager Emma Cutler says: “The initiative will use our

primary advertising space to create impact, differentiate ourselves

from our competitors, appeal to a wider audience and support our

sales team in driving business forward.”

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