The execution-only stockbrokers will offer investors access to more than 2,000 funds, of which more than 80 per cent will charge no initial fee.
The platform will also rebate annually, to both new and existing fund investors, with trail commission of 0.25 per cent, from an estimated total trail commission of 0.5 per cent.
JPJShare.com will also cap its share of trail commission at £500.
Brian Gould, the chief executive of JPJShare.com, says its new platform has “parked on the lawns” of firms that it considers do not offer a fair deal to customers.
He says: “We believe in charging our customers a fair price for all the services we provide.”