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New fund platform launches has launched a direct-to-consumer fund platform for investors, aiming to take on other providers in the competitive sector.

The execution-only stockbrokers will offer investors access to more than 2,000 funds, of which more than 80 per cent will charge no initial fee.

The platform will also rebate annually, to both new and existing fund investors, with trail commission of 0.25 per cent, from an estimated total trail commission of 0.5 per cent. will also cap its share of trail commission at £500.

Brian Gould, the chief executive of, says its new platform has “parked on the lawns” of firms that it considers do not offer a fair deal to customers.

He says: “We believe in charging our customers a fair price for all the services we provide.”



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There is one comment at the moment, we would love to hear your opinion too.

  1. I’m all in favor of direct to consumer platforms.
    The adviser gives advice and charges for that advice. The client then deals direct with the platform.

    £500 pa for Ex only however seems far too much and unlikely to be competitive post RDR

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