View more on these topics

New directory launches for online advice sources

Kim North

A new directory of online advice services has been launched covering independent, restricted and simplified advice firms alongside money coaching and execution-only services

Guide to Advice is a portal for consumers and financial services professionals which provides information about different advisers’ propositions and a rating based on each website’s functionality and usability.

The service has been set up by Technology and Technical managing director Kim North, Bakehouse Communications managing director Nick Baker, NMG Financial Services Consulting director David Burns, Technology and Technical director Pam Mann and Bakehouse creative director Ian Harrison.

Guide to Advice managing director Nick Baker says: “Our site will help consumers match their needs for guidance and advice closely with the online financial providers.

“In these difficult economic times, it can prove to be an expensive mistake if an online advice proposition is taken to market which does not meet FSA rules or consumer expectations.”

Guide to Advice technical head Kim North says: “Any initiative that helps consumers understand their financial planning choices on or offline should be fully supported.”

Carbon Financial Partners managing director Gordon Wilson says: “I think anything which can point consumers objectively to the appropriate channel of advice has got to be good because consumers generally do not know where to look.”

Newsletter

News and expert analysis straight to your inbox

Sign up

Comments

    Leave a comment

    Close

    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm

    Email: customerservices@moneymarketing.com