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New Brain logo bids to end service confusion

Trading platform and sourcing software company Mortgage Brain is unveiling a new corporate identity this month intended to end broker confusion about the services it offers.

MB, part-owned by Alliance & Leicester, Halifax, Nationwide, NatWest, Northern Rock and Woolwich, says it felt it was time to rebrand its entire product range.

But some in the market are questioning the timing and cost of the revamp, claiming MB should focus on making money and gaining market share over rivals such as Trigold.

MB says new chief executive Mark Lofthouse updated the image and appointed Smart Ideas Design Consultants to develop the purple and black logo, which has the strapline “inspiring you.” It will not put a figure on the rebrand cost but says it is a “considerable” amount.

Services available under the umbrella brand are its broker sourcing system, white-label search engine Brokerweb, a mortgage trading exchange and sourcing service for related insurance products.

Future Mortgages communications manager Richard Hurst says: “It seems quite a strange time to make this change when a lot of talk is about making real money and developing business. Part of Mortgage Brain&#39s argument is that it has been around for a long time and is known.”

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