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New appointments see SGAM merge retail, marketing and sales

SG Asset Management has appointed Mikkel Bates and Richard Phillips as heads of marketing and sales respectively.

The move sees SGAM effectively merging its retail and institutional sales and marketing functions.

The pair will continue to manage the retail side of the business, while also having ultimate responsibility for marketing and sales for the institutional side of the business.

Bates and Phillips have both been at the company since its launch in 1997. They were previously joint heads of the retail business with specific responsibility for sales and marketing respectively.

SGAM says the key objectives for Bates and Phillips will be further developing the retail and institutional distribution channels, and raising general awareness of SGAM among institutional and retail investors and their advisers.

SGAM group chairman and chief executive Keith Percy says: “While these appointments recognise the contributions Bates and Phillips have both made over the years, they are also a reflection of the blurring between retail and institutional sales and marketing across the UK fund management industry, which is resulting in there no longer being a need for separate teams.”

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