Baillie Gifford has appointed Kevin Sime as head of investment trust marketing with effect from July.
Sime joins the fund manager from Scottish Widows where he is head of brand and corporate communications.
Baillie Gifford has recently been appointed to manage two long established investment trusts, the Scottish American Investment Company and the Edinburgh Worldwide Investment Trust.
The firm currently manages eight investment trusts valued at £2.7bn in total.
Sime will be responsible for the development of the firm's strategy for direct marketing of its range of investment trusts and working with the management team on its implementation.
Sime says: “During my time at Scottish Widows, we made its brand one of the most recognisable in the UK financial services industry. I am now keen to apply that knowledge and experience to developing new channels to market for Baillie Gifford's range of investment trusts.”