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New ads increase reverence for Clerical

Clerical Medical&#39s updated ad campaign has been a huge success, according to independent research commissioned by the life office.

Prom pted awareness of the life office has risen to 83 per cent from 69 per cent in July last year. The target was 75 per cent. Eighty-three per cent also recognised Clerical as a leading provider in its field.

The ads ran thr ou gh out Aug ust and Septem ber and dragged the anti quated doctor and vicar from previous campaigns into the new millennium.

A second tranche of the TV ads will appear throughout November and a third ad is planned for March next year.

Head of marketing and communications Martin Finch says: “We have struggled with the recognition of our name but we have achieved what we wanted and more.”

Online execution-only broker TD Water house is rolling out its first TV ad campaign in the UK to show the benefits of trading shares on the internet.

The US broker is aiming to show the ease of buying and selling shares on the internet.

Its ad features a range of people, including ballerinas, farmers, a brass band and a milkman, rushing to dealing screens on the trading floor.

The ad ends with the catchline: “The trading floor is wherever you are,” emphasising how accessible share trading can be using the internet.

The ad will run alongside posters and ads in the press and on the side of taxis.

TD Waterhouse provides investors with a range of financial products over the internet, including mutual funds and banking products.

Its subsidiary, TD Water house Inv-estor Services, laun ched in the UK in November last year.

It also bought Yorkshire Buil ding Society&#39s discount execution-only broker Yorkshare.

Marketing director Paul Stallard says: “We want to retain and build on our reputation as the leading quality broker in the market.

“Through this advertising campaign, we show that share dealing is an everyman experience and that anyone can access it whenever they want and wherever they are.”

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