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Networks set for campaign to public

The Large Networks Association is considering launching a public relations cam- paign explaining to consumers the benefits of receiving advice from a network member.

The networks met last week to discuss how to take the initiative forward. Options being considered are PR and marketing initiatives.

Networks have faced damaging publicity in recent months, primarily from the pensions review.

DBS, M&E and Countrywide have all been fined heavily for failing to progress sufficiently quickly.

IFA Network joint managing director Nick Ansell says: "We are all aware that we have a strong message to deliver. What we want to do is get that across. The networks as a body deliver substantial benefits to consumers. We check our members&#39 business, provide professional indemnity cover, and extensive training.

"There is a substantial gulf between standards of supervision of network members and directly authorised firms. Networks are effectively an Abta of the financial services world."

Financial Options sales and marketing director Andrew Bedford says: "Networks have a good message. It is time that we got our message out to the public."

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