IFA Life has been designed to help advisers share best practice, debate key industry issues, pool strengths and access valuable business resources.
Founder Philip Calvert says IFAs find it difficult to make time to network within the industry but recognise the importance of doing so. He says: “IFA Life enables them to network and interact with other IFAs without having to leave the office. At the heart of the site is the forum where IFAs discuss industry issues in real time. “IFA Life has all the functionality of major networking sites but has been designed specifically with IFAs, mortgage brokers and financial planners in mind, making it a very attractive proposition for profess- ional financial advisers to raise their profile.”
IFAs can also access information about seminar and event organisation, marketing, office supplies, software tools and compliance expertise. Providers can use the site to undertake research among advisers and publish sales bulletins.
Calvert says: “Each member has a profile page where they can promote themselves and their business. Consumers are increasingly using the internet to find IFAs and they do not want an online brochure. The people who get the most success and interactivity are those who sell themselves as a person. This is a new communication skill that IFAs should learn and this site is a great way to promote not only their business but themselves as a person.”
IFA Life can be found at www.ifalife.com.