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Network to supply mortgage leads to Zurich

Intermediary network Professional Adviser Alliance has struck a deal with Zurich Advice Network to pass on mortgage leads it generates through its moneysupermarket.com and other websites and portals.

PAA has 300 advisers in its UK-wide network. It has decided to sign Zan as a corporate partner to help it cope with the increased amount of business it expects to come from new arrangements with Sky allowing its six million users to search for mortgages.

As part of a gradual roll-out, 50 of Zan&#39s 3,500 advisers who specialise in mortgages will receive details of potential clients on a payment-per-lead basis. They will keep the procuration fee if leads are converted into sales.

Websites with which PAA deals exclusively include Yahoo, Lycos and Ask Jeeves. It estimates that 52 per cent of total leads result in a sale within three months.

Director Stuart Glendinning says: “To be able to supply mortgage leads to a salesforce with the pedigree of Zurich, which has a national spread of highly trained and competent mortgage professionals, is a great step forward. The ability to source high volumes of qualified mortgage leads off the internet is a proven model.”

Zurich national mortgage franchise manager Chris Downham says: “We work hard to support our salesforce and the opportunity to deliver qualified mortgage leads within an hour or so of the customer leaving them on the website is too good an opportunity to miss.”

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