IFA network Positive Solutions is looking to snap up disillusioned Allied Dunbar sales staff following the announcement that Dunbar is to rebrand its franchise network as Zurich Advice Network.
The network says it is targeting Dunbar sales staff because it believes they are knowledgeable and have good sales skills.
It says it has been in discussions with several Dunbar salespeople.
As part of its recruitment drive, the company strategically parked a van carrying its Think Positive ad outside Allied Dunbar's sales conference at Wembley last week on the day the life office's rebranding was announced.
The van was eventually moved on by Wembley security staff.
Dunbar says that despite the rebranding, which takes effect this summer, Allied Dunbar will remain a brand and customers will still hold Dunbar policies.
The rebrand is part of a move to establish Zurich as a household name and follows the renaming of the Eagle Star direct insurance business under the Zurich name.
Positive Solutions chief executive David Harrison says: “The general feeling from salespeople at the conference seemed to be 'it's just another name' and 'so what'.”
Zurich Financial Services spokeswoman Jane Hewin says: “Zurich is a world-class brand. Our size and scale is what is important for the future and our advisers are delighted with the proposition they can offer to clients.”