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Network backs infomercial on Simply Shopping

IFA network DBS is backing a personal finance television programme on the

Simply Shopping channel which broadcasts on Sky Digital TV.

The programme, called Simply Money from DBS, will be broadcast daily for

an hour from the end of May initially for a three-month trial period. The

aim is to promote understanding of financial products to up to five million

viewers.

DBS says the programme&#39s name capitalises on the Simply Money brand used

by the channel before it was converted from a finance channel to a wider

shopping channel last month.

DBS members will inform consumers about per-sonal finance and investment

issues and answer questions from viewers.

Viewers can also phone the Simply Shopping call centre and their queries

will be passed on to members by DBS.

Simply Shopping says this type of programme, known as an infomercial, is

common in the US and involves businesses paying an up-front fee to appear

on the channel and an amount for each viewer inquiry.

The contract negotiated between DBS and Invest TV, Simply Shopping&#39s

broadcaster, means DBS&#39s competitors cannot set up a similar arrangement at

the same time.

DBS sales and marketing director Mark Summerfield says: “We think that the

programme could be particularly helpful with lead generation for the

substantial number of new members joining us who may not have the extensive

client banks of our more established members.”

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