View more on these topics

Network backs infomercial on Simply Shopping

IFA network DBS is backing a personal finance television programme on the

Simply Shopping channel which broadcasts on Sky Digital TV.

The programme, called Simply Money from DBS, will be broadcast daily for

an hour from the end of May initially for a three-month trial period. The

aim is to promote understanding of financial products to up to five million


DBS says the programme&#39s name capitalises on the Simply Money brand used

by the channel before it was converted from a finance channel to a wider

shopping channel last month.

DBS members will inform consumers about per-sonal finance and investment

issues and answer questions from viewers.

Viewers can also phone the Simply Shopping call centre and their queries

will be passed on to members by DBS.

Simply Shopping says this type of programme, known as an infomercial, is

common in the US and involves businesses paying an up-front fee to appear

on the channel and an amount for each viewer inquiry.

The contract negotiated between DBS and Invest TV, Simply Shopping&#39s

broadcaster, means DBS&#39s competitors cannot set up a similar arrangement at

the same time.

DBS sales and marketing director Mark Summerfield says: “We think that the

programme could be particularly helpful with lead generation for the

substantial number of new members joining us who may not have the extensive

client banks of our more established members.”


Mystery firm starting up in Edinburgh

A new mystery financial services company is set to launch in Edinburgh. Asenior management team is being recruited for the new company which says ithas significant capital backing from a strong financial services brand. Itis aiming to become a leading UK financial services provider. It is not yetknown who is behind the venture or what […]

Independent view

There is an old Chinese saying: “Let us live in interesting times”. Well,life as an IFA these days is certainly interesting. What with the pension review, the FSAVC review and endowments debate, lifeas an IFA just seems to keep on getting more and more challenging. Many ofthe traditional products that used to be sold can […]

L&G waives fee on flexi self-cert mortgage

Legal & General&#39s mortgage club is offering a flexible self-certification tracker mortgage which waives the usual £325 application fee until June 30.The interest rate tracks bank base rate plus 0.98 per cent for the life of the mortgage. The current rate is 6.23 per cent, and loans are available up to 85 per cent loan […]

Pensions Ombudsman launches information site

The Office of the Pensions Ombudsman is launching a website to provide information to members of the public and the pensions industry with details of the Ombudsman’s powers, procedures and publications. The site includes a facility which allows users to search for and download past decisions of potential relevance to their own or their client’s […]


News and expert analysis straight to your inbox

Sign up


    Leave a comment


    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm