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Net is cast wide for fund links

Scottish Equitable is offering information packs to IFAs to push its new external managed fund links.

The packs spell out the philosophies and strategiesof each of the fund managers as well as the structures ofthe funds.

Investors who take out a pension policy or other product with Scottish Equitable now have the option to put some or all their money in funds managed by other companies.

The information packs form part of ScotEq&#39s latest 100,000 advertising campaign.

It is running a series of ads in newspapers that show a fisherman casting his net. The message the company hopes to get across is that investors can increase their investment opportunities with ScotEq.

The ads will run until the end of June.

Director of marketing Ken Hogg says: “The campaign gets across the message to IFAs that even though Scottish Equitable already offers an extensive range of funds across our product range, the marketplace is continually developing and that investors&#39 needs are becoming increasingly sophisticated.”

The fund managers signed up are: Baillie Gifford, Deutsche Asset Management,Mercury Asset Management, Newton Fund Management and SG Asset Management.

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