Marketing and consultancy specialist Sway is setting up an internet
broadcasting service for financial firms and IFAs to contact their clients.
The company's CityCast Internet Broadcasting service, set up in
partnership with global internet broadcaster Virtue Broadcasting, goes live
on June 14.
CityCast is being targeted at all financial firms but Sway says it is
primarily aimed at intermediaries who want to communicate with clients
efficiently and economically by broadcasting on the internet.
The service will handle film direction, production, editing and encoding.
Sway says it has created a low-cost, high-value product to provide
companies with an alternative to traditional ways of providing information
to clients and business partners such as newsletters and videos.
The company believes there is a massive market for companies which are
looking to circulate information over the int-ernet to millions of clients
instantly rather than using postal-based direct marketing.
Sway says a fund manager can broadcast its latest figures on investment
performance to clients and IFAs over the internet rather than posting pages
Chief executive Jon Maguire says: “One example of how we can help clients
save money on internet broadcasting is by arranging for several cli-ents to
produce film for internet broadcasting in the City of London at different
times on the same day so only one film crew has to be booked to be on
“If clients are willing to play ball and use the internet, then we will be
able to slash costs.”