View more on these topics

Needs must

Consumers must be offered the best option for them.

The retail distribution review saga has stretched over a long time but we should never forget the decisions being taken will have a fundamental effect on the industry. Like most edicts from the FSA, I take most notice of the impacts on protection and the announcement at the end of March was highly significant.

It seems to me that the FSA, to its credit, has been listening closely and researching intelligently, given the conclusions they have come to. I see no alternative other than the retention of commission as the way to reward an adviser for a protection sale and believe this paper is an important affirmation of that.

I think it is really worth quoting and examining what the FSA were saying in this paper. Note their comments carefully. These were made about the sales of critical-illness and income protection policies.

Too many consumers have a limited and incorrect understanding of the cover and other features of their policies. This creates a significant risk of poor outcomes. In our research work, we found a common failing among advisers was inadequate explanation of the extent and limitations of cover. We will be publishing a summary of our findings. Our priorities now for pure protection are to deal with these issues and we recognise that they will not be addressed by introducing a new labelling regime.

These are very significant remarks because they underline two very important facts which have not been given the prominence they should have been.

First, consumers do not always understand what they are buying when they are sold critical-illness cover. They think this is the best option to provide for them if they become ill. It is not, at least not on its own. They are sold critical-illness cover when they should often be sold income protection.

Second, there is a clear implication that some advisers favour CI over IP when it is not the right option. Is this the result of inadequate training, relative ease of sale or personal preference? At this stage, we do not know.

But something fundamental is happening here far too often. Despite decades of reciting mantras about customer need, we still try to give people a product that is an easier sale. The windfall element of CI and some of the large sums involved are important tools but they should not deflect people from buying the product they most need, not what it is convenient for the adviser to sell them.

Admittedly, a lot of companies do not make income protection very easy to buy or sell and great improvement is needed here. Nevertheless, wrong advice cannot be tolerated and this is what the FSA has found is being given. This is a big priority for our industry to address.

Peter Le Beau is managing director of Le Beau Visage


News and expert analysis straight to your inbox

Sign up


There is one comment at the moment, we would love to hear your opinion too.

  1. Good article. Paragraphs six to nine very relevant.

    I admit there was a time before my knowledge had built when I tended to go for critical illness but that is several years ago . I go through the policies in detail with the clients and often find they still opt for critical illness over income protection when income protection is the bigger need; provided we’ve offered that recommendation , we have done our part and we can always revisit later when clients incomes have improved.

    One of the great pluses about critical illness is the childrens cover and I really think the industry could do with adding that to income protector too.

    Bank advisers are far more likely to sell critical illness than income protector and that is another resaon why the RFR is letting clients down; it will be sold as the much easier sale. To an independent adviser, life assurance is easily added to income protector.


    Des Platt
    Mortgage & Protection Consultant
    Hunter Mills Ltd
    Mobile: 07970 625024

    Office Phone: 01695 574300
    Office Fax: 01695 581400

    Hunter Mills Ltd, 11 Hattersley Court, Burscough Road, Ormskirk, Lancashire L39 2AY

    Authorised and regulated by the Financial Services Authority. Our Register number is 218805

    Tel. 01695 574300 Fax. 01695 581400

    Registered in England No. 04304043

Leave a comment


Why register with Money Marketing ?

Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

News & analysis delivered directly to your inbox
Register today to receive our range of news alerts including daily and weekly briefings

Money Marketing Events
Be the first to hear about our industry leading conferences, awards, roundtables and more.

Research and insight
Take part in and see the results of Money Marketing's flagship investigations into industry trends.

Have your say
Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

Register now

Having problems?

Contact us on +44 (0)20 7292 3712

Lines are open Monday to Friday 9:00am -5.00pm