Nationwide Building Society received more positive press coverage than any other financial servi ces company in December while Equitable Life got the most negative comments.
It was the fourth month in a row the society has topped the Press Watch survey and the 10th time since rankings began in Septem ber 1999.
Nationwide received 100 men tions in the national newspapers, which was almost twice as many as second-placed com pany Egg. Equitable Life received 153, mostly negative, mentions.
Jumping up the ranks to third place from 11th in Nov ember was Abbey National, followed by an even greater leap from 31st to fourth by Standard Life.
Fifth-placed Henderson Inv estors was the highest-ran ked fund manager followed by Fid elity. Henderson's results were due to IFA recommenda tions and a good performance by some of its investment trusts such as the technology and Witan funds.
Second from the bottom was Royal Scottish Assurance, which received negative press due to the heavy fine levied against it by the PIA for end owment misselling.
PressWatch sales and marketing director Timothy Crane says: “The fact that Nationwide has succee ded in this month after month suggests a product range and management of that range which is well rec eived by the British public.”