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Nationwide sponsors England football team

Nationwide Building Society is sponsoring the England football team for the next four seasons.


The deal will cost £8m in the first year but this figure will come under review for subsequent seasons.


The Nationwide logo will feature on the England strip, while the society can incorporate the &#39Three Lions&#39 logo on advertising and marketing material.


The deal also includes broadcasting rights and extensive coverage on advertising hoardings at home games.

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