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Nationwide backs Variety Club

Nationwide is giving the proceeds from the sponsorship of the Conference Cup, a non-league football trophy, to raise money for disabled children.

Cash raised through the sale of match tickets, advertising and hospitality for the competition are being donated to the Variety Club of Great Britain, which helps sick, disabled and disadvantaged children.

The cup – which was formerly the Bob Lord Trophy – will be renamed The Nationwide Variety Club Trophy.

The Variety Club will use the sponsorship to generate publicity and raise funds at local level. Throughout the competition, the Variety Club will work with the Nationwide marketing team.

This is the second year Nationwide has used the cup sponsorship to help a charity. Last year, money was given to Macmillan Cancer Relief.

The cup competition begins on October 18, with the final in May. Last seaon&#39s final was held at Wembley and was won by Doncaster Rovers.

Nationwide is also supporting the housing charity Shelter in its Strip for Shelter day to be held in September where employees can turn up for work in their favourite club&#39s football strip if they make a donation.

Nationwide&#39s connection with football is well established. The company sponsors the Conference and the Football League and it isalso the main sponsor ofboth the England and Wales football teams.

Head of sponsorship Peter Gandolfi says: “We are keen to support football at all levels and to benefit both the community and charity.”

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