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National ad campaign for lead-generator

Lead-generation firm Independent Mortgage Collection has appointed Camp Chipperfield Hill Murray to run its first advertising campaign.

The ads will run in the national and regional press. IMC is spending the rate-card equivalent of £750,000 this year aimed at generating leads for its 250 independent mortgage advisers.

IMC&#39s ads will push exclusive products from Bristol & West, Halifax Mortgage Services, Bradford & Bingley Building Society and Britannia Building Society&#39s intermediary arm Verso.

CCHM creative director, Lucian Camp, says: "Creating a lead-generation programme which will satisfy the advisers who sign up to IMC will be a challenge."

IMC, a subsidiary of Private Label, started recruiting IFAs in October last year. It has 38 territories to sell out of its 353 territories. Subscription fee for advisers is £150 a month.

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